MARGARET LAM
Curating for Design Exhibitions, Digital Experience & Brands
Van Gogh Museum, Amsterdam
A Day in the Life of Van Gogh : An Immersive Light Art Exhibition
Wijnand van der Horst
![]() A Choreographed Luminous LandscapeA 20-minute choreographed luminous landscape inspired the audience to emotionally connect with Van Gogh’s creative mind throughout a day. Photo Courtesy: Kasper Vogelzang | ![]() Immersive Theatrical ExperienceThe exhibition intended to create an Immersive within a space, rather than merely showcasing the artwork as an object. Photo Courtesy: Kasper Vogelzang | ![]() Spatial MatterInstead of seeing it as an traditional artwork, the exhibition intended to create a luminous landscape. Photo Courtesy: Kasper Vogelzang |
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![]() Van Gogh Museum - AmsterdamKurokawa Exhibition Wing Photo Courtesy: Wijnand van der Horst | ![]() Installation View @ Van Gogh MuseumInstallation view of “A Day in the Life of Van Gogh: An Immersive Light Experience” Exhibition - Wijnand van der Horst in Van Gogh Museum, 2013. Photo Courtesy: Margaret Lam | ![]() Building Process - Set DesignThe building process of set design aimed to install light equipments, while providing a possible structure at the same time Photo Courtesy: Margaret Lam |
![]() Testing Day Pre-programming @ StudioTesting day at studio prior to installation. Pre-programming was conducted to achieve colour dynamics in lighting art. Photo Courtesy: Margaret Lam | ![]() Ambiance - The Crucial FactorThe coloured light blended well with the exhibition hall’s interior to create the desirable ambiance. Photo Courtesy: Margaret Lam | ![]() Coloured Light DynamicsThe artistic pursuit of the project was to explore the interplay of immateriality of light, colour dynamics and visual translation of music sensations. Photo Courtesy: Margaret Lam |
![]() A New Creative FrameworkBy transforming the exhibition hall to be a theatre, the exhibition suggested a new appreciation methodology of an artwork. Photo Courtesy: Margaret Lam |
Curatorial Statement : About the Exhibition
A Choreographed Luminous Landscape.
Inspiring Audience to Emotionally Connect with Van Gogh's Creative Mind.
'A Day in the Life of Van Gogh' is a site-specific contemporary light art piece by lighting artist Wijnand Van Der Horst. An abstract luminous landscape is created within Van Gogh Museum that leads us to associate with the master’s tremendous colourful mind. In search of the immateriality of light, colour dynamics and visual translation of music sensations, Van Der Horst intends to evoke layers of emotions and further challenge our cultivated way of looking at an artwork. The 20-minute choreographed light art piece with soundscape will take audience to experience an immersive journey that connects with the master’s creative mind throughout a day.
Artistic Pursuit : Emotion. Association. Immateriality.
This art piece is a continuous investigation of Van Der Horst’s on-going interest in light art, after his previous research project Colourworks. He embraces light as an autonomous medium to uncover the creativity in art, constantly explores how coloured light could influence emotions, and aims to discover audience’s references with colours, which involves throbbing imageries and visual dynamics that go beyond materiality. By experimenting the unexpected interplay of coloured light, Van Der Horst managed to create his own unique emotional palette in the creation of contemporary light art.
About Theatre Lighting Artist : Wijnand van der Horst
Wijnand Van Der Horst is a professional lighting designer who constantly expands his artistic ventures in multiple disciplines such as operas, dances, musicals, theatres, museums and architectures. Due to his intensive cooperation with various lighting designers, directors and choreographers among the Dutch National Opera, the Dutch National Ballet and a two-year coaching by the Dutch Institute of Lightdesign (iLo), Van Der Horst has developed into an artistic-level designer, deepened his design skills and further enhanced creativity in light art.
Apart from being a lighting designer, he also has extensive experience in the field of theatre technology and lighting execution. Van Der Horst works for a wide range of clients and theatres, including Centraal Museum Utrecht, De Nederlandse Opera, Het Nationale Ballet, choreographers Juanjo Arques, Ernst Meisner, Remi Wörtmeyer, Milena Sidorova and MDDance.
Artist at Work. Creative Process. Installation Views.
![]() Installation View @ Van Gogh MuseumInstallation view of “A Day in the Life of Van Gogh: An Immersive Light Experience” Exhibition - Wijnand van der Horst in Van Gogh Museum, 2013. Photo Courtesy: Margaret Lam | ![]() Building Process - Set DesignThe building process of set design aimed to install light equipments, while providing a possible structure at the same time. Photo Courtesy: Margaret Lam | ![]() Testing Day Pre-programming @ StudioTesting day at studio prior to installation. Pre-programming was conducted to achieve colour dynamics in lighting art. Photo Courtesy: Margaret Lam |
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![]() Ambiance - The Crucial FactorThe coloured light blended well with the exhibition hall’s interior to create the desirable ambiance. Photo Courtesy: Margaret Lam | ![]() Coloured Light DynamicsThe artistic pursuit of the project was to explore the interplay of immateriality of light, colour dynamics and visual translation of music sensations. Photo Courtesy: Margaret Lam | ![]() A New Creative FrameworkBy transforming the exhibition hall to be a theatre, the exhibition suggested a new appreciation methodology of an artwork. Photo Courtesy: Margaret Lam |
Exhibition Trailer
An animated video was developed as a trailer to communicate the exhibition idea.
Click to view
An Interview with Theatre Lighting Artist : Wijnand van der Horst
An interview was conducted to further examine the artistic approach, the secret of creation, motivation, inspirations and more.
The Team
Theatre Lighting Artist : Wijnand van der Horst
Independent Assistant Curator : Margaret Lam
Set Design Implementation: Nikki Kröder & Ernie Gerrits
Soundtrack Composer: Stefan Alfrink
Collaboration Deal - Creating New Theatrical Experience
An collaboration deal was dealt with Terapy Beanbags to transoform the exhibition hall to be a theatre, delivering immersive experience.